Privacy Policy
Effective Date: November 6, 2025
Last Updated: February 13, 2026
PERFRIG.COM (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website.
We don’t sell your personal data to third parties. We collect only what’s necessary to operate the site, improve your experience, and comply with legal obligations.
This policy applies to perfrig.com and any associated services. By using our site, you agree to the practices described here.
Information we collect
Information you provide
Contact forms and feedback
When you contact us through forms or email, we collect your email address and any information you choose to include in your message. We use this information solely to respond to your inquiry and provide requested support.
Newsletter subscriptions (optional)
If you subscribe to updates, we collect and store your email address. You can unsubscribe at any time through links provided in every email or by contacting us directly.
User accounts (if implemented)
Currently, PERFRIG does not require user registration. If we implement user accounts in the future, we may collect email addresses, usernames, and encrypted passwords. We will update this policy and notify users before implementing such features.
Information collected automatically
Analytics data
We use Google Analytics to understand how visitors interact with our site. This service collects:
- Pages visited and time spent on each page
- Device type, browser version, and operating system
- General geographic location (country and region level, not precise GPS location)
- Referring websites and search terms used to find our site
- Click behavior and navigation patterns
This data is aggregated and pseudonymized. We do not use it to identify individual users or track specific people across sessions.
Cookies and similar technologies
Our site uses cookies—small text files stored on your device. We use cookies for:
- Essential Cookies: Required for basic site functionality (cannot be disabled)
- Analytics Cookies: Track site usage through Google Analytics
- Preference Cookies: Remember your settings (dark mode, language preferences)
- Advertising Cookies: Delivered by advertising partners (Google AdSense, if applicable)
You can control cookies through your browser settings. Disabling cookies may affect site functionality.
For detailed information about cookies we use, see our Cookie Policy.
Server logs
Our hosting provider automatically logs technical information for security and diagnostic purposes:
- IP addresses
- Browser user agents and versions
- Request timestamps
- Pages accessed and referrer URLs
- Error messages and response codes
Server logs are retained for 30 days, then permanently deleted.
How we use information
We use collected information for the following purposes:
Site operations and improvement
- Deliver requested content and services
- Analyze site performance and identify technical issues
- Understand which content is most valuable to visitors
- Improve site navigation, layout, and organization
- Test new features and optimize user experience
Communications
- Respond to support requests and inquiries
- Send newsletters to subscribers (opt-in only)
- Notify users of significant policy changes or security issues
- Provide updates about site features or content when relevant
Security and fraud prevention
- Detect and prevent abuse, spam, and security threats
- Monitor for suspicious activity and unauthorized access
- Maintain site integrity and protect against attacks
Legal compliance
- Comply with applicable laws and regulations
- Respond to legal requests from authorities
- Enforce our Terms of Service
- Protect our rights and those of our users
We do not use your information for purposes beyond those listed without obtaining your explicit consent.
Information sharing and disclosure
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
We may share information only in these specific circumstances:
Service providers
We work with third-party services that help operate the site. These providers have access to information only as necessary to perform their functions:
- Hosting: Server infrastructure and content delivery (e.g., AWS, Cloudflare)
- Analytics: Google Analytics for site usage analysis
- Email: Email service providers for newsletter delivery (if applicable)
- Advertising: Google AdSense or similar advertising networks (if applicable)
These providers are contractually obligated to protect your information and may not use it for other purposes.
Legal requirements
We may disclose information when required by law, including:
- Valid court orders or subpoenas
- Government or regulatory requests
- Protection of our legal rights or those of others
- Investigation of fraud, security issues, or violations of our Terms
We will notify affected users of legal requests unless prohibited by law or if notification would undermine an investigation.
Business transfers
If PERFRIG is acquired, merged, or sold, user information may transfer to the new entity. We will notify users via email and site notice before any transfer occurs, providing options to delete data if desired.
Aggregated and anonymized data
We may publicly share or provide to partners aggregated, anonymized data that cannot identify individual users (e.g., “60% of visitors access the site via mobile devices”). This helps improve content and partnerships.
Affiliate partners
When you click affiliate links in our content and make purchases, the retailer may track that the referral came from PERFRIG. We do not share your personal information with these retailers—they only know someone from our site made a purchase.
Advertising and affiliate links
Display advertising
We may display advertisements through third-party networks such as Google AdSense. These networks use cookies and similar technologies to:
- Deliver relevant advertisements based on your interests
- Measure ad performance and effectiveness
- Prevent fraud and abuse
These networks may track your activity across websites to show personalized ads. You can opt out of personalized advertising through:
- Google Ad Settings: google.com/settings/ads
- Digital Advertising Alliance: optout.aboutads.info
- Your browser’s privacy settings or ad-blocking extensions
Affiliate links and commissions
Our articles include affiliate links to retailers (Amazon, Newegg, B&H Photo, manufacturer stores, etc.). When you purchase through these links, we earn commissions at no additional cost to you.
Important clarifications:
- Editorial Independence: Affiliate relationships do not influence our reviews, recommendations, or ratings. We maintain complete editorial independence.
- Honest Reviews: We only link to products we genuinely recommend based on testing, research, or expert analysis.
- Disclosure: Affiliate links are disclosed in our Affiliate Disclosure page and within relevant articles.
- No Data Sharing: We do not share your personal information with affiliate partners. Retailers only know that a sale originated from our site.
For complete details, see our dedicated Affiliate Disclosure page.
Data security
We implement reasonable administrative, technical, and physical security measures to protect information from unauthorized access, alteration, disclosure, or destruction:
Technical measures
- HTTPS/SSL encryption for all site traffic
- Secure hosting infrastructure with reputable providers
- Regular security updates and patches
- Firewalls and intrusion detection systems
- Strong password policies for administrative access
Administrative measures
- Limited employee access to user data
- Regular security audits and vulnerability assessments
- Incident response procedures
- Staff training on data protection practices
Physical measures
- Secure data centers with controlled access
- Redundant backups in geographically diverse locations
Important limitation: While we strive to protect your information, no internet transmission or electronic storage system is completely secure. We cannot guarantee absolute security. Users should protect their own devices and credentials.
Data breach notification
If we detect a data breach affecting user information, we will:
- Investigate the scope and impact
- Notify affected individuals within 72 hours when possible
- Report to relevant authorities as required by law
- Take immediate steps to prevent further unauthorized access
Your rights and choices
Depending on your location, you may have specific rights regarding your personal information.
Access
Request a copy of the personal information we hold about you.
Correction
Ask us to correct inaccurate or incomplete information.
Deletion
Request deletion of your personal information (subject to legal retention requirements and legitimate interests).
Objection
Object to certain processing activities, particularly those based on legitimate interests.
Restriction
Request that we limit how we use your information in certain circumstances.
Data portability
Request your data in a structured, machine-readable format (where technically feasible).
Opt-out options
- Newsletter: Unsubscribe through links in emails or contact us
- Cookies: Disable through browser settings
- Personalized Ads: Use opt-out tools mentioned in the Advertising section
Exercising your rights
To exercise these rights, contact us at: [email protected]
We will respond within 30 days. We may request identity verification before processing requests to prevent unauthorized access.
International users and data transfers
PERFRIG operates globally and is accessible from any country. Your information may be transferred to, stored, and processed in the United States and other jurisdictions where our service providers operate.
Data protection laws in these jurisdictions may differ from those in your country. By using our site, you consent to the transfer and processing of your information in these locations.
European Economic Area (EEA) and UK users
If you are located in the EEA or UK, we process your data under the following legal bases:
- Consent: For cookies (except essential), newsletters, and optional features
- Legitimate Interests: For analytics, site improvement, security, and fraud prevention
- Legal Obligations: To comply with applicable laws
You have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge complaints with your local supervisory authority.
Transfers outside EEA/UK
When we transfer data outside the EEA or UK, we ensure adequate protection through:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Other legally approved transfer mechanisms as required by GDPR
Children’s privacy
PERFRIG is not directed to children under 13 years of age (or 16 in the European Economic Area). We do not knowingly collect personal information from children, nor do we target children with content or advertising.
If we discover we have collected information from a child without parental consent, we will delete it immediately. Parents or guardians who believe we have inadvertently collected their child’s information should contact us at [email protected].
Third-party websites
Our site contains links to external websites, including retailers, manufacturers, and other publications. We are not responsible for the privacy practices or content of these third-party sites.
When you click external links, you leave PERFRIG and should review the destination site’s privacy policy. We encourage you to be aware when you leave our site and to read the privacy policies of any site that collects personal information.
Changes to this privacy policy
We may update this Privacy Policy periodically to reflect:
- Changes in our data practices
- New legal or regulatory requirements
- User feedback and privacy best practices
- Introduction of new features or services
When we make changes:
- We will post the updated policy on this page
- We will update the “Last Updated” date at the top
- For significant changes, we will provide prominent notice on the site or via email to subscribers
- Continued use of PERFRIG after changes indicates acceptance
We encourage you to review this policy periodically to stay informed about how we protect your information.
Data retention
We retain personal information only as long as necessary for the purposes described in this policy:
Analytics data
Retained for 26 months in Google Analytics, then automatically anonymized or deleted. You can request earlier deletion.
Server logs
Automatically deleted after 30 days.
Contact inquiries
Deleted within 90 days after resolution unless you request ongoing communication or we have legal obligations to retain.
Newsletter subscriptions
Retained until you unsubscribe. Upon unsubscription, your email is immediately removed from active lists and permanently deleted within 30 days.
Cookies
Session cookies expire when you close your browser. Persistent cookies are deleted according to the timeframes set when placed (typically 1-24 months). You can delete cookies manually through browser settings.
When data is deleted, it is permanently removed from our active systems and backups within 90 days.
California privacy rights (CCPA)
California residents have specific rights under the California Consumer Privacy Act (CCPA):
Right to know
Request disclosure of:
- Categories of personal information collected
- Categories of sources from which information is collected
- Business purposes for collecting information
- Categories of third parties with whom we share information
- Specific pieces of personal information collected about you
Right to delete
Request deletion of personal information we have collected (subject to certain exceptions for legal compliance, security, or legitimate business purposes).
Right to opt-out of sale
California law defines “sale” broadly. While we do not sell personal information in the traditional sense, some data sharing (like cookies from advertising networks) may qualify. You can opt out through browser settings and the opt-out tools mentioned in this policy.
Right to non-discrimination
We will not discriminate against you for exercising your CCPA rights, including by:
- Denying goods or services
- Charging different prices or rates
- Providing different levels of service or quality
Exercising CCPA rights
To exercise these rights, contact us at: [email protected]
Include “CCPA Request” in the subject line and provide sufficient information to verify your identity. We will respond within 45 days.
Authorized agents
You may designate an authorized agent to make requests on your behalf. We will require proof of authorization before processing such requests.
Legal entity and contact information
Site operator:
PERFRIG.COM operates as an independent publication. Legal entity details and business registration information are available upon request for legitimate purposes.
Data controller:
For purposes of data protection laws, PERFRIG.COM is the data controller responsible for your personal information. Legal entity details and country of operation will be specified here when formal business registration is completed.
Contact information:
Privacy inquiries: [email protected]
General contact: [email protected]
Business address: Available upon request for legal or regulatory purposes
We respond to privacy inquiries within 30 days. For urgent matters, clearly mark your communication as time-sensitive.
Our privacy commitment
PERFRIG exists to help PC gamers make informed hardware decisions through honest, independent content. Privacy and trust are fundamental to this mission.
Collect only what we need
We don’t track you personally across the internet, though some third-party services we use (like analytics or advertising networks) may employ their own tracking technologies.
Protect what we collect
We implement security measures to safeguard your information.
Be transparent
We’re clear about our practices and give you control over your information.
Give you control
Your data belongs to you. You always have the right to access, correct, or delete your information.
If you have questions, concerns, or requests regarding your privacy, we’re here to help. Reach out anytime.